About - Tourism Works for Florida

The Partnership for Florida’s Tourism, a grassroots coalition which began in 2006 is designed to raise awareness for the importance of tourism and to increase public funding for tourism marketing. Key stakeholders in the tourism industry have joined in this effort. The Partnership is comprised of the groups below.


The Florida Restaurant and Lodging Association (FRLA) is Florida’s premier non-profit hospitality industry trade association. Our mission is to ‘Protect, Educate and Promote’ Florida’s $108.8 billion hospitality industry which represents more than 1.4 million employees – making it the state’s number one industry. We offer regulatory compliance and food safety training needs (RCS and SafeStaff®); industry developed career-building high school programs (FRLAEF); sponsor the only event in Florida exclusively serving the restaurant and foodservice industry (FR&L Show, September 15-16, 2019 in Orlando); and we safeguard the needs of the hospitality industry by providing legislative advocacy. We represent and serve more than 10,000 independent and household name members, suppliers, and theme parks. For more information, go to www.FRLA.org and find us on Twitter@FRLAnews, Facebook and YouTube.
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Representing Florida’s world-renowned tourist attractions, the Florida Attractions Association (FAA) links the passion and creativity of hundreds of industry professionals who share their inspiration and best practices to ensure the Sunshine State’s preeminent position as the world leader in creating unique and memorable experiences for millions of visitors every week.  The composition of our membership reflects the unique diversity of Florida’s natural and made-made wonders – theme parks and water parks, historic and cultural sites, botanical gardens, museums and galleries, zoos and aquariums, outdoor and adventure destinations, family entertainment centers, dinner attractions, sightseeing tours and cruises, destination retail and sports venues, and much more.  For more information, go to www.FloridaAttractions.com and www.FloridaAttractions.org, and find us on Twitter @FLattractions, Facebook, YouTube and Flickr.
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The Florida Association of Destination Marketing Organizations (FADMO) serves as the single unifying voice for all of Florida’s destination marketing organizations, providing insight and direction as we enter a new millennium marked by an increasing competitive tourism marketplace. Organized in 1996, FADMO strives to increase the overall effectiveness of Florida destination marketing organization efforts. Its stated mission is to provide cooperative action to enhance and encourage the growth of Florida’s convention and visitors industry through promoting tourism industry education, enhancing professionalism, facilitating the cooperative exchange of information between Florida DMOs, developing an awareness of legislative issues and unifying the state’s DMO industry through public relations. For more information, go to www.FADMO.org.
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The Florida Association of RV Parks and Campgrounds (Florida ARVC) unites, promotes, and represents the interests of Florida’s large RV Park and Campground Industry. Organized in 1966, Florida ARVC is deeply committed to serving the needs of our members and promoting Florida as the best destination in the world to camp and travel. Florida has over 800 RV Resorts and Campgrounds attracting millions of visitors from around the nation and world wide. The Association provides our member owners and operators with strategic marketing and promotional services, professional development, education, exclusive membership programs, and legislative advocacy. In addition, Florida ARVC promotes and encourages high operational standards, quality outdoor vacation experiences and exceptional customer service. For more information, please visit www.campflorida.com and www.farvc.org, and find us on Facebook.
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VISIT FLORIDA, the state’s official tourism marketing corporation, serves as Florida’s official source for travel planning to visitors across the globe. VISIT FLORIDA is not a government agency, but rather a not-for-profit corporation created as a public/private partnership by the Florida Legislature in 1996. As the Sunshine State’s No. 1 industry, tourism was responsible for welcoming 118.8 million visitors in 2017 who spent over $112 billion and employing 1.4 million Floridians. According to the Office of Economic and Demographic Research, for every $1 the state invests in VISIT FLORIDA, $2.15 in tax revenue is generated. VISIT FLORIDA facilitates tourism industry participation in domestic and international travel trade and consumer shows, as well as media missions to the top global visitor markets. VISIT FLORIDA also works closely with travel agents, tour operators, meeting and event planners, and is responsible for operating Florida’s five Official Welcome Centers. To learn more about VISIT FLORIDA, follow us on our industry social media channels: SunshineMatters.org, Facebook.com/FloridaTourism and Twitter @FloridaTourism.